If you are
considering opening an e-commerce it is very possible that you are
about to make a very serious mistake: choosing a wrong hosting.
Do not be scared, I
do not want to say that your online store will be destroyed (well, if
you have chosen a free hosting maybe yes), but it is true that
choosing poor hosting can lead to enough problems.
Setting up a store
is not the same as creating a blog, an e-commerce has special needs
that you have to take into account so that it can work well.
Do you want to know which is the best web hosting for online store?
So,
do not stop reading.
What
to compare when buying the hosting of your e-commerce?
When choosing our
appropriate hosting provider, we usually have the bad habit of
looking at the price only, which is a big mistake.
The hosting will
directly influence the customer service you are going to provide, so
you should consider many more factors before choosing web hosting for
your e-commerce business.
My
advice is to look at these 5 criteria:
1. Speed
There are many
people who think that as long as the store works, it does not matter
whether it goes more or less slowly.
Nothing is further
from reality. As I explained in this post on how to measure your WPO,
Amazon appreciates that a delay in loading of 0.1 seconds leads to a
loss of 1% of total sales.
You start to see
how important it is, don’t you?
Well the thing does
not end there, because the loading speed also affects your SEO
position. One of the most important criteria of the algorithm of
Google is that the web takes less than 2 seconds to load. And that is
impossible if you do not have a powerful hosting.
2. SSL certificate
It is necessary for
the person to feel that he is in a trusted and safe site. To make
your customer feel better you must need SSL certificate. What it does
is to encrypt all the information that the user purchase on the web.
As soon as the user sees the lock icon at address bar with the
"https" letter he/she will know that site protects his/her
data and that will make feel more safe. Do not buy a hosting that
does not offer you that service.
3. Disk Space
Another important
aspect to keep in mind is the storage availability that your provider
will allow you to use. In a blog almost all the content that is
included is text, but in an e-commerce you will have to upload many
photos of your products.
4. Security
Internet security is
always associated with having a powerful hosting. A serious company
will not only protect you against all types of malware, viruses or
spam, but will also automatically back you up.
Also, when the
server is stable and optimized, it is much more complicated for
someone to knock it down with a negative SEO attack.
For example, a DDOS
attack is to bring large amount of traffic to your website. As the
hosting is not powerful, your e-commerce site will be shut down. And
this will not only mean a loss in sales because the store is not
active, but also decrease your SEO ranking.
5. Technical Service
As I said before,
when you buy a hosting it is very common that you just look at the
price. One does not see beyond the $3 or $5. That is going to save
but does not consider assessing of the technical services. But what
will happen is that your e-commerce, sooner or later, you will have
problems.
And when you see
that your store is down and no one answers in your emails, you'll be
going to mad for not buying a better hosting. And all things happened
just for saving few bucks. Before buying a hosting plan, research
online what their previous customers say about their technical
service. I can assure you that you will save a lot of time as well as
money.
