5 Reasons Why Many Yoga Retreats Fail Building A Successful Landing Page.

Many of today's sport and health travellers have grown up as digital natives. Taking the internet as their main source of of information they have a fundamental different understanding of consumption and travel. The ability to to book online is taken for granted, while reviews and user-generated content on social media are part of the research process for most of them.

This also means that as long as your business is not as well known and accepted that people come only via a personal referral you need a excellent landing page to run a successful business.

Building up a excellent landing page it’s not as easy and many operators fail. Here are the reasons

#1 Not having enough basic knowledge how

Many retreat directors or camp owners are not online marketing experts which is totally fine as their core competence lies into delighting their customers with unforgettable experiences.

But even if it is not your core competence you need the ability to judge on a high level basis what is a good landing page and what not. It is important as even if you are working with external service providers like agencies or freelancers you should be in the position to ask the right question and spot the missing elements.

The core elements that convert visitors into bookers are having the right content, with core conversion elements in conjunction with the right technology.

Agencies are usually running expert teams which are mastering all the individual fields but be carefully selecting the right one as working with the wrong agency or freelancer will prevent you from succeeding.

#2 Working with the wrong or an unexperienced agency from next door.  

Web agencies are often recommendations from friends or often even are a friend. But the chances are high that his recommendations might not work for you because this agency might not have the experience  in building good booking sites. Recommendations you should trust are coming from people working the the same field like you and have awesome sites. As far as I know there are no specialised web agencies for marketing packaged sport vacations. But I might be proven wrong. Please let me know in the comment box if you have any agency you would recommend.

#3 Trying to do it yourself without having the right skillset

A few operators have a dedicated marketing person which supports them during the season. But even there we can see a lack in expertise. And this is not because those people do not have the right education it’s simply that the complexity of doing good online marketing has grown very fast over the past years and its hard to master all fields with sufficient knowledge. Doing great online marketing expert knowledge is needed in the following areas:

• Webdesign
• User Experience Design
• Web Development
• Copy Writing
• Online Marketing
• Social Media Marketing
• Experience in converting user into bookings

#4 Copying the content from next door

As mentioned above having quality, authoritative, regularly updated content on your business’s website is important for the success of your business. Producing this by yourself (which means not copying it) will:

• Inform about your individual aspects of your packages and help them to make a booking decision.
• Increase the chance that other websites will link to you.
• Potentially generate more traffic from long-tail searches.
• Ensure you get traffic from Google and other search engines

Unfortunately, many of you overlook this important aspect of the landing page and the SEO process. Often I hear the argument that there is not enough time and money.
And it's true that there are many other jobs on the list of getting your business growing. But if you are not investing this time you are missing out something. As many parts of your website stay as is for 2 years others are refreshed more often. So it might be a bit of work in the beginning but will not be that much once everything is up and running.

Potential clients visiting your website aren’t searching online only to look at your pretty designed websites. They’re searching for relevant answers to their questions. If you are able to meet their needs and if you are fully able to answer there is good chance that they’ll make a booking with you. While copying other people's content you might fall into a common trap and put your business at risk.

You might say to yourself: “Hey, this people's website looks pretty professional. So they probably know what they are doing. Let’s copy some parts of it.”

Copying Text

Copying text from other websites is a copy paste job and going down that road, you can potentially add a new page to your website in less than 5 minutes. But all content published online is covered by copyright law. This means it's easy for your competitor to throw you large stones into your way using a simple letter. But not only this. They can claim this copyright infringement at google which are able to unlist you from the search index which will result that your page will not be shown at Google anymore. Even if the rights owner is not informing Google, Google is running algorithms which can find similarities between sites. If the similarities are too high Google is blacklisting your site as well as they do not want to get the search engine flooded with the same content. If your content is not unique enough your site will be blacklisted as well. So be carefull.

Copying Images

Copying image from other websites without knowing the copyrights is something you should avoid without excuses. As copied text there are strong rights behind and I recommend to use images from copyright free image searches like https://pixabay.com you should be very carefull. You have to oversee the situation as they will not be liable if somebody already uploaded a copyright protected image somewhere stating that its free of copyrights. (which is happening very regularly) To be 100% on the safe side we recommend to either

• Buy stock material at

• http://www.istockphoto.com/

• Or use 100% free collectives like

• https://unsplash.com
• http://negativespace.co/photos/
• http://deathtothestockphoto.com
• https://picjumbo.com/
• http://startupstockphotos.com
• http://fancycrave.com/category/photo-packs/

But as said above users are searching for your answers to their questions. They are searching for the answers how it really looks at your place. I am sure your venue does look more awesome than any stock material can show. So don't be shy and shoot your own photo material or get a photographer taking images professionally.

#5 Not having enough time

Yes, building up a quality site costs time and money. But time is often more important than money. You can save a lot of money for design or website programming if you have a clear concept of the content. (And even better if you have your content already produced). Designers will target the design towards your content as programmers exactly know what you are looking for. This means you have to invest some time on your side to get your homework done.

Best Web Hosting Guide: 7 Things to Consider Before You Buy

You have decided to launch your web or blog or maybe you are someone with a physical business that wants to start having Internet presence. But there is a question that you can not answer:



What hosting? Which is best for me?


In fact, you may not even know what a hosting is or what types of hosting you might need. If that is your first concern, I will only tell you that "the space your website will need on the Internet". Making a very flat comparison would be as if I told you that hosting is the plot on which you will create your house online. But, unfortunately, buying hosting can be more difficult than building a home.



Or it can be very easy too. If you know what to take into account before buying!



And that is what I will teach you in this article. I will tell you the 7 aspects that you should check before you "sign up" your hosting contract and how to choose the ideal hosting for your blog.

1. How many domains will you need?

There are different types of hosting and plans in all hosting companies, but the most basic plan of all usually have something in common: only allows to have a domain by hosting.



If in your case you are only going to buy a web hosting and do not need more, no problem. It will pay you with any plan and you will not have to look at this aspect at all.

2. How many visits do you expect to receive?

If your web is going to have 1,000 visits a month and your content is static, I doubt you need an advanced hosting and will be worth with the most basic type of hosting of all. That yes, even if this is your case, forget the free hosting because it gives many problems.



When it comes to buying hosting you should think about your needs before buying anything. If you live alone, would you buy a house with 5 rooms? Surely not.



Well if you have a small web with few visits, do not get yourself an advanced hosting! With the basics you will be worth.

3. What limitations does your hosting have?

There are 2 aspects that you should watch when buying: disk space and monthly transfer.



The first would be the space you occupy with your own web, images, entries, pages, etc., while the second would be the amount of web traffic that your hosting plan can support.

4. How easy to use is hosting?

Does your hosting provider provide you with a super-simple control panel that could understand even your 5-year-old nephew? Or does it have a panel that looks written in Chinese and you do not understand a word?



Check it out before buying hosting. If that provider does not allow you to test your plan for at least 7 days, you can not trust them. In those days try out how easy it is to install WordPress, change DNS and do basic things with your domain.

5. Is it fast or slow?

It may seem silly that your hosting loads in 1.5 seconds or that you load in 3 when you're sitting on your PC. But if that happens on a cell phone, I'll tell you what happens in those additional 1.5 seconds of charge: your visit goes where it came without opening your website!



Imagine that someone searches your city for "restaurant on behalf of your city" and yours is the first on Google. He clicks on it and, as the page loads slowly, he closes it and opens the one for another restaurant, where he ends up having dinner.



To prevent this from happening to you, check how other pages that are hosted in that hosting load before you buy it.

6. Does the support respond in a short time?

This 6th point may be the most important of all. Why?



Because your hosting, whatever it is and you pay what you pay, will end up failing sometime or cause some failure in it sooner or later. And there, unless you're a programmer or system administrator, you'll need to pull support.



In your 7-14 day test, ask a question and analyze how long it takes to respond. Or, if you know someone who is housed inside, ask him to do it for you.

7. Is it scalable in the long run?

As I said before, you can start your project with 500-1,000 visits a day. It's the normal thing and we all start like this, in fact you may even stay there forever (and that does not mean it's wrong!).



But what if you duplicate your visits? What if you start getting more and more traffic? At that time, it may be time to upgrade your hosting capacity and move on to another plan.



Does your accommodation have a superior plan available to you? Is its price acceptable and makes sense? Ask yourself these two questions before buying anything hosting if you think your visits are going to increase.

What is VPS Server and When it is Necessary to Switch to VPS

When asked the question What is a VPS (Virtual Private Server) server? We could say that it is a shared hosting but with the qualities and benefits of a dedicated hosting. In essence it is an independent virtual server that is on a physical server and which in turn shares space with other virtual servers.

What a mess! Let's see if I can explain it.

The same server can be shared on as many virtual servers as you want, the number will depend among other things on the company providing the service.



Each of the VPS - virtual private servers, even being on a single server is self-sufficient so it can operate independently of the rest of virtual servers.

You ask yourself how do you get this?

They get it by fragmenting the server's hard disk generating different dedicated environments, they will share physical space (hardware) but not their programming (software). Each partition of the disk to generate a new VPS server, will have a limit that will establish a specific use of disk space, CPU usage, RAM and available monthly transfer.


The use of these features will not be shared but will be resources assigned to each VPS is exclusive.

You can make two types of partitions for VPS web hosting

1. The physical server shares its operating system (Windows, Linux, etc ...) with all the VPS servers that have been created, thus obtaining greater efficiency of performance for each of the private virtual servers - VPS. The disadvantage is that freedom of operation is lost.
   
   
2. Each VPS web hosting will have its own operating system that will not share with any of the VPS created. The performance is a bit smaller but offers independence being the closest thing to dedicated servers.
   

Advantage

• At the management level will present the same benefits as a dedicated server, you can add remove programs according to your needs.
  
  
• The plans of a VPS are scalable, you will have facility to add services that are falling short as you increase disk space, increase the available use of the CPU, monthly transfer, etc.
  
  
• When you want you can make your own backups and restore your settings at any time you want.
  
  
• You can shut down and restart your server when you need it, regardless of the rest of the hosted VPS.
  
  
• In most cases we will have 2 own IP's.
  
  
• You can host as many domains as you want.
  
  
  

Can I host as many as websites I want?

At first there is no limit to the number of websites that can be hosted on a VPS server, 10, 20. The only thing is that hosting companies to maintain harmony in the server and prevent it from collapsing put a maximum limit of concurrent requests (number of visits that can access the server at a time).

Uses of a Virtual Private Server - VPS?

You can actually use them almost for any idea you can think of


For example:

• To host several web pages, you will only have as a restriction the contracted resources.
• For P2P downloads, given the available connection speed feature they are often used for downloading files. There is a virtual private server (VPS) called Seedbox, where its exclusive purpose is to download and share P2P files.
  
• It can be used as a reseller hosting, to resell web hosting services to your clients.
  

Virtual Private Servers - VPS vs. Shared Hosting

When a VPS exceeds the use of the available resources will not affect the rest of the users who share the server. Instead in a shared hosting will be divided among all the pages hosted on the server, if one of the pages consumed more resources would be detrimental to the rest of hosted pages.

Managing a shared hosting is easier than managing a VPS where you'll need more knowledge. Although if you need one but do not know how to manage a vps, you can always hire one managed. Even so you can order a VPS with cpanel, it is a management panel that will help you manage your server more easily.

In a VPS you have the facility to work with the operating system you want, which you will not be able to do in your shared hosting that will be given by your service provider. In vps you can use any software, in addition you have control of all the resources that you have contracted. The virtual private server offers greater security than shared hosting.

When is it necessary to switch to a VPS?

This type of virtual private server is advised when your shared hosting is becoming small and you need to take a step forward to improve your services.

If you have any doubts about which hosting vps is the most suitable for your project, you can leave a comment, I will answer you as soon as possible ..

The Incredible Advantages of SSD Hosting

When I bought my first hosting (a few years ago already) I couldn’t understand what they were talking about. What if VPS, dedicated servers, gigas transfer, FTP, SSD ... There could be no more terms I did not understand. And here you see me, looking like crazy information about web hosting and what the pros and cons of each web hosting. Now I laugh, but it was a headache.
That's why I want to help you and today in the post I want to talk about one of those rare acronyms: SSD. It is not that I want to complicate the existence, but in the moment of buying a web hosting it seems an essential requirement that they use these types of disks and I want you to understand why. Do you want to know what the hell SSDs are and why they are so important to your hosting?

What is an SSD?

The acronym SSD stands for Solid State Disk. In Spanish solid state disk.
I explain in 2 parts:

1. Disk

The word disk refers to a storage disk. To the site where our hosting puts and removes all the information. All photos, plugins and other stories are saved here.

2. Solid state

Here refers to how the disk is inside. In this case, you are comparing the interior of the SSD with the other type of storage disks that exist, the HDD. While inside the HDD there are moving parts, the SSD have built-in small memory chips inside. Integrated by solids that do not move.

SSD vs. HDD Disks

For you to understand well the advantages of using a solid state disk is important to you to see what are the differences with the HDD, which is what has been used in the hosting until now. In the header image you can see how the two types of disks are inside. The one on the left is an HDD and the one on the right is an SSD.
Look at the HDD.

There is a disk and a head. The head is the one that is in charge to write and to obtain each data that is in the disk. It could be compared with CD/DVD disk.

Instead, the internal system of an SSD is based on chips. There is nothing that moves.

Why is it important for your hosting to use SSDs?

Buying a web storage that does not use SSD would be crazy. There is no point of comparison in its performance against the HDD.

But since you like facts and not words, here are the four advantages of hosting your SSD drives.

1. Speed

Along with customer service, performance is the most important thing a hosting provider should offer. And for a fast hosting needs to use solid state disks. HDD systems are much slower. On the other hand, there are chips in SSD hosting. The information flows through them at an incredible speed.

2. Resistance

Any operation involving moving parts is damaged beforehand. The use itself causes the pieces to deteriorate little by little. In addition, HDDs are more sensitive to any blow or vibration.

3. Stability

In addition to wearing less, they need less power and energy to function. In other words, it is rare for a this type of disk to present problems and therefore your SSD hosting has less options to failures.

4. Security

Wait that I come with another word: the RAID system. This type of technology makes it harder for disk failures. While in the HDD the information is distributed on a single disk or two, the SSD is distributed among several chips.

The fact that the information is dosed in several places makes the system better manage an error that might arise. In other words, even less chance of your information suffering any damage with your SSD hosting! It is easy to see graphically. If a chair with 3 legs you remove one, it falls, however one with four not.

How to Choose Best Web Hosting for E-Commerce Website

If you are considering opening an e-commerce it is very possible that you are about to make a very serious mistake: choosing a wrong hosting.

Do not be scared, I do not want to say that your online store will be destroyed (well, if you have chosen a free hosting maybe yes), but it is true that choosing poor hosting can lead to enough problems.

Setting up a store is not the same as creating a blog, an e-commerce has special needs that you have to take into account so that it can work well.

Do you want to know which is the best web hosting for online store?

So, do not stop reading.

What to compare when buying the hosting of your e-commerce?

When choosing our appropriate hosting provider, we usually have the bad habit of looking at the price only, which is a big mistake.

The hosting will directly influence the customer service you are going to provide, so you should consider many more factors before choosing web hosting for your e-commerce business.

My advice is to look at these 5 criteria:

1. Speed

There are many people who think that as long as the store works, it does not matter whether it goes more or less slowly.

Nothing is further from reality. As I explained in this post on how to measure your WPO, Amazon appreciates that a delay in loading of 0.1 seconds leads to a loss of 1% of total sales.

You start to see how important it is, don’t you?

Well the thing does not end there, because the loading speed also affects your SEO position. One of the most important criteria of the algorithm of Google is that the web takes less than 2 seconds to load. And that is impossible if you do not have a powerful hosting.

2. SSL certificate

It is necessary for the person to feel that he is in a trusted and safe site. To make your customer feel better you must need SSL certificate. What it does is to encrypt all the information that the user purchase on the web. As soon as the user sees the lock icon at address bar with the "https" letter he/she will know that site protects his/her data and that will make feel more safe. Do not buy a hosting that does not offer you that service.

3. Disk Space

Another important aspect to keep in mind is the storage availability that your provider will allow you to use. In a blog almost all the content that is included is text, but in an e-commerce you will have to upload many photos of your products.

4. Security

Internet security is always associated with having a powerful hosting. A serious company will not only protect you against all types of malware, viruses or spam, but will also automatically back you up.

Also, when the server is stable and optimized, it is much more complicated for someone to knock it down with a negative SEO attack.

For example, a DDOS attack is to bring large amount of traffic to your website. As the hosting is not powerful, your e-commerce site will be shut down. And this will not only mean a loss in sales because the store is not active, but also decrease your SEO ranking.

5. Technical Service

As I said before, when you buy a hosting it is very common that you just look at the price. One does not see beyond the $3 or $5. That is going to save but does not consider assessing of the technical services. But what will happen is that your e-commerce, sooner or later, you will have problems.

And when you see that your store is down and no one answers in your emails, you'll be going to mad for not buying a better hosting. And all things happened just for saving few bucks. Before buying a hosting plan, research online what their previous customers say about their technical service. I can assure you that you will save a lot of time as well as money.

What is Web Hosting and Web Address?

One of the most difficult and important decisions at the start of any project is to choose a web hosting. But if you are not clear at first what a hosting is, it will be difficult for you to make a decision.

Do not worry, you do not have to be a programmer or system administrator to understand what a hosting is and understand the basics in order to choose the most appropriate one.

And you're going to find out right now, since I'm going to explain you in every detail you need to know about web hosting to begin with.

We started!

What is a web hosting?

The definition of hosting is as follows:

The web hosting is the service offered by a web hosting provider so that you can host your web address on the Internet.

Now the definition in words that we all understand: the web is your house in Internet. The place where you live, you have stored your things.

Your "host" is the provider. Come on, the person who will charge you because you can live there. The landlord.

Well, so far the definition of "what is a web hosting". Now the important thing is to be aware of why you have to choose a good web storage from the beginning.

Why is it so important to choose correctly?

It is very common to see many people choosing a web hosting provider just because it is very cheap. What they do not know is that they are making a very serious mistake.

I'll explain why.

Remember what we said at the beginning: your hosting is your home.

Would you like to live in a place where everyone could be? Would you want to be in a house that looks like it's going to fall at any moment?

Of course, you will have answered no. Well the same thing happens with your website, are you going to let it live in an unsafe and shabby place?

What happens when your hosting is not in a suitable place is as follows:

• Slowness: There is no more desperate thing for a user to see the hourglass symbol. The 2 seconds that do not seem to you at all. Most likely, it will close your page and go to another website.
  
  
• Do not exist: in some cases, the hosting is of such poor quality that your web will be more down time than anything else. They will not be able to find you directly.
  
  
• Security Issues: Hackers rub their hands with web sites that have fragile hosting. A small DDoS attack (denial of service attack) and your server will fall by the fast track.
  
  
• Put them away as you can: you call your landlord because the washing machine has been damaged and your answer is summed up that you are looking for life. Now imagine that situation with a technical question that you do not understand well. Maddening.

What is the difference between hosting and domain?

One of the most frequent doubts of people is the difference between hosting and domain.

To explain it, we return to the comparison of the hosting with the house where you live.

Does your house have a name? Of course, although it will not have a conventional name like "Fency House". But if you think about it, the address of your house is its name.

21 Jumpstreet Town ...

For the domain is the same, is the name with which you have that is your house. In this case, my domain is www.socialrez.com.

The domain can also be called web address, because thanks to that address we can find a particular house.

Thus:

• Hosting: Our home on the internet.
• Domain: The address or name a person uses to get to our website.

Now you are clear with what a domain is and what is hosting right?

What are the functions of a hosting?

In addition to knowing what a hosting is, it is important that you know what it really does to keep your web address online.

Although the main task of a web hosting is to reserve a storage for your project, when it comes to the truth, it performs many other functions.

If you are a person who does not like technical issues, you must have a reliable hosting that will make you sleep much more quietly.

If you do not believe it, your web hosting has many more functions than you could initially imagine:

• Backups: essential for any trouble or error.
  
  
• Security: control against spam, brute force attacks, hacking.
  
  
• Optimizing your servers: If you want your web page to stand out and succeed is not only worth having a space on the network, you have to get everyone to get to it quickly. Again, I am referring to the loading speed.
• Email accounts: with your domain name.
  
  
• Management of several domains within the same plan: if your web hosting provides CPanel (a management system for hosting) you will see that controlling your domains is much easier.
  
  
• MySql and PhpAdmin: Manage and control the database of your page.
  
  
• CMS: Simplified installation of CMS like WordPress, Joomla or Prestashop: in just three clicks you will have your CMS installed.

As you can see, many of these functions are very important. That's why I told you that the second great function of a web host is your peace of mind and make you more comfortable.

These are the most common functions that contain a web hosting, but with this I do not mean that all providers offer the same advantages in their services.

Read How to ChooseBest Web Hosting 2017

It's time to Buy a Web Hosting!

In this article I have given you all the information you need to know about hosting. If you have any question you can comment below.

Best Web Hosting Guide 2017

When I had the idea to start in the online world and create my own blog, I spent several weeks looking at the best web hosting offers. If you are at that point, this post will come to you like a finger ring.

I have compiled the best hosting offers that exist today so that you only have to click on the one that interests you the most.

How many types of hostings are there?

Before you choose a web hosting company, you must know the different alternatives that exist, because each one covers different needs, depending on the requirements of the client's project.

Next, I'll explain what are the different types of accommodation you can find:

1. Free hosting: it is usually of low quality and is not prepared for a medium-ambitious project. In my experience, this option is only for testing.
   
   
2. Shared Hosting: These types of servers share the resources of space, RAM and other features with all users at once. It is a very interesting option for those who do not yet have experience. If you want to start with peace of mind but with the assurance that you are doing things right, this is your choice.
   
   
3. VPS (Virtual Private Servers): Are the most balanced. They are shared servers in which each user has reserved the resources that he has contracted. If your goal is to start a blog and take it to the top, this is the best option for you.
   
   
4. Dedicated servers: servers for large projects and webs with a lot of daily traffic. I do not recommend that you hire a server of this nature if you are just starting out.
   
   
5. Cloud hosting or web hosting in the cloud: ideal for platforms like Facebook and Twitter. As you can imagine, it is impossible to store in one place all the information that is generated.

What should I look for when buying hosting?

To get right with your choice, you only have to ask yourself 6 questions. Once resolved, you can choose your hosting provider without fear.

What does CMS support?

The CMS is nothing more than the content management system with which the hosting works. There are several different systems, but the best known and the ones that will sound to you are WordPress, Joomla and Prestashop. If your goal is to open a blog, make sure that the host you are buying supports WordPress.

What are the needs of the project?

Depending on what you are looking for or what you intend to get, you will need to buy one type of hosting or another. If the accommodation you are going to destine to something restrained that will have few visits monthly, with a shared server will suffice.

How does the technical service work?

Surely when you buy a computer you inform the technical service offered by the brand. With the purchase of a hosting you should do the same. Support must respond to any incident, and believe me, you will have it sooner or later.

Do you have a money back guarantee?

This feature is vital in any purchase. Not only in hosting, but in all purchases you make online. In the case of accommodation, they should let you try it at least 10 or 15 days. That period is necessary for you to prove that everything works well and avoid unpleasant surprises in the portfolio.

Are you sure of possible attacks?

The hosting you contract must have guaranteed minimum security. Backups can save your skin on many occasions, so I recommend that you choose a service that includes this type of services.

It's easy to use?

When you hire a hosting you have access to a control panel so that you can handle everything concerning your server. This panel should be easy to use or you will have many headaches when you want to change anything.

Now you are ready to know what hosting offer is best for you.

Let's collect them!